The Human Behind the Metrics

More than just data points and dashboards. Here's a little bit about the person driving the growth.

Liquid Brain

So fluent in Liquid templating that my team jokes I think in variables and if-statements. {% if growth_opportunity %} I'm on it! {% endif %}

First Hack, Best Hack

My favorite growth hack? Turned a simple event notification into an automated sales pitch. Result: 5x ad revenue overnight.

Phillip McKee - Growth Marketing Leader

Night Owl Mode

My best ideas come after midnight. Horror movies playing in the background, coffee cup #7 in hand, diving deep into data.

Dad Mode: Activated

When I'm not optimizing funnels, I'm hanging with my daughter. She keeps me grounded and reminds me that the best growth metric is happiness.

Expertise

A toolkit of strategies, technologies, and leadership principles built for modern growth challenges.

Analytics & Insights

Amplitude
Looker
Fullstory
SQL
Custom ML Models

Growth Automation

HubSpot
Iterable
Zapier
AI Integration
Workflow Design

Optimization

A/B Testing
Multivariate Testing
Conversion Rate Optimization
User Journey Mapping
Growth Frameworks

Technical Skills

HTML/CSS/JavaScript
API Integration
Data Visualization
Agile Methodology
Product Analytics

Leadership

Cross-functional Collaboration
Team Building
Strategic Planning
Stakeholder Management
Mentorship

Innovation

AI/ML Implementation
Process Automation
Growth Hacking
Product-Led Growth
Viral Marketing

Experience

A timeline of building, optimizing, and leading teams to deliver measurable results.

Alignable

Senior Manager of Growth & Lifecycle Marketing

2024 - Present

Leading cross-functional growth initiatives. Established high-velocity testing culture and systematic approach to growth. Partnered with data science on predictive modeling and personalization. Spearheading major product revamps and revenue optimization.

Alignable

Senior Manager of Customer Advocacy

2022 - 2024

Pioneered AI revolution in customer support and community management. Built scalable ambassador program reaching millions of SMBs. Implemented automated workflows that transformed operational efficiency.

Alignable

Senior Growth Marketer

2021 - 2022

Developed systematic approach to user engagement and retention. Established formal testing methodology and documentation. Created shared OKRs and sprint structure for growth initiatives.

Alignable

Product Marketing Manager

2019 - 2021

Managed all lifecycle communications and user journey optimization. Increased monetization through persona-based targeting. Scaled organic growth through viral loop optimization.

Alignable

Member Success Manager

2017 - 2019

Built scalable support infrastructure for rapidly growing user base. Established voice-of-customer program influencing product roadmap. Key contributor to successful paid membership launch.

East Coast Product

Marketing Manager

2015 - 2017

Generated significant first-year revenue for early-stage startup. Managed comprehensive marketing initiatives across multiple channels. Built brand presence and community engagement from ground up.

Let's Connect

Ready to build something great together? I'd love to hear from you.

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Just for Fun

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